Affiliates

Menace invites publishers, streamers, and marketing partners to join a performance-driven affiliate program tailored for the Canadian market. Our programme is designed to build sustainable revenue streams through transparent collaboration and measurable outcomes. Partners benefit from localized assets, clear reporting, and a dedicated support team that understands provincial considerations and CAD reporting. By focusing on long-term growth rather than one-time campaigns, we aim to create mutually beneficial relationships that respect compliance, quality traffic standards, and fair commercial practices for affiliates operating in Canada.

Program Purpose

The affiliate programme exists to create a scalable channel for quality referrals and to reward partners for driving engaged, compliant traffic. Emphasis is placed on sustainable player acquisition and retention metrics rather than short-term volume. This approach ensures affiliates earn value from genuine activity while we protect our operations and Canadian players through clear eligibility and responsible‑gaming alignment.

Partnership Benefits

Affiliates receive supportive infrastructure and commercial clarity that simplifies campaign planning. Localized creatives and landing pages help optimise conversion in various provinces, and account management provides strategic advice on audience segmentation and content alignment. Regular performance reviews and open lines of communication make it straightforward to adapt campaigns and grow together over time.

Commission Structure

Our commercial models are flexible and focused on performance: options include revenue-sharing, campaign-based CPA, or hybrid arrangements that combine both. Tiered improvements and bespoke terms are available for high-performing partners, with reconciliations carried out on a predictable schedule. All calculations are transparent and based on accepted net-contribution definitions agreed at onboarding.

Tracking and Reporting Transparency

Real-time dashboards and third-party tracking integrations give partners full visibility into clicks, registrations, and conversion funnels. Reporting covers the key performance indicators affiliates need to optimise campaigns, including traffic quality and player value metrics. Anti-fraud measures and attribution rules are documented up front to ensure fair crediting of conversions.

Marketing Support and Tools

A library of creatives, banners, and co-branded assets is available alongside deep links and campaign-ready landing pages tailored for Canadian audiences. Technical support includes tracking link setup, A/B testing guidance, and feed access for dynamic placement. Promotional calendars and compliance checklists assist in maintaining responsible messaging across channels.

Long-term Cooperation and Partner Relationships

Dedicated managers work with partners to develop growth roadmaps, performance incentives, and bespoke offers for strategic publishers. Quarterly business reviews, open feedback loops, and scalable commercial structures are used to align objectives. Our focus is on building reliable, long-term partnerships that evolve as markets and regulations change in Canada.